The JUUL: A Wolf in Sheep's Clothing

The JUUL: A Wolf in Sheep's Clothing

A JUUL is a brand of electronic cigarette—or "e-cigarette." E-cigarettes have been around for about a decade, and are electronic devices that vaporize a liquid mixture for the user to inhale (often called "vaping"). Most, but not all, e-cigarettes contain nicotine and a mixture of flavorings and other compounds, some of which are harmful and can even cause cancer. E-cigarettes have been marketed as a way to quit smoking, but none have been proven to be safe or effective and most e-cigarette users continue to smoke traditional cigarettes.

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